Yerba Mate is the ever trendy, and growing in popularity, warm drink native to South America. During my 5 month stay in Buenos Aires, Argentina, this drink was a daily ritual that encouraged socializing and productivity.
For a final project in International Marketing, I decided to make a Marketing Plan strategized to sell the tea drink to interested populations in China. The inspiration came from a previous 3 month long internship I took in Shanghai China. Where I experienced, firsthand, Chinese traditions, and an evolving new culture of the old mixed in with the new. The new life in China is speckled with inspirations from the West, incorporated in its Eastern traditions native to China. Although tea is an 1,000 year old tradition it still remains pertinent to the daily lives of every Chinese.
This Marketing plan boasts a creative and innovative way to get the attention of Chinese Tea Drinkers and spark their interests. It takes the traditional South American gourd Concept and turns it into a sensation for younger audiences.
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